Q After viewing the notes on sales promotion, review the requirements for this component of the IMC Plan in the IMC Plan Guide. Remember the PowerPoint is cumulative. Your project should now have five components: Objectives, Segmentation, Outdoor Advertising, Social Media Plan, and Direct Marketing. Be sure to submit the assignment to the Assignment box no later than Sunday 11:59 PM EST/EDT. (This Assignment may be linked to Turnitin.) IMC Plan: DIRECT MAIL
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